Promoted Pins

Advertising on Pinterest involves Promoted Pins, which are like regular Pins, only business people pay to have them seen by more people. As of early 2017, your business can also buy targeted ads using Pinterest Search advertising.

Promoted Pins are ads. There are three kinds – Awareness, Engagement or Traffic. Awareness is intended to bring more people to your Pinterest boards, knowing that the more people who see them, the more people will walk into your store. Engagementis supposed to build a larger Pinterest following and get more visibility for your pins. Traffic is designed to send visitors to your website.

Generally, you will want to promote pins that have done well during the past month. For help, Pinterest can show you which of your pins have been clicked or repinned most during the last 30 days.

You can reach people based on their interests, keywords, gender or other criteria. You can also pick the geography you want to reach using Pinterest’s Locations section. Geography is important, as you want to reach people who could physically walk into your store. With more than 200 locations in the U.S., your business is going to fit into one. The location you select is likely to be broader than your secondary marketing area but it will still be narrower than paying to reach the entire country.