Websites

Local brick and mortar businesses need a website, as without one they do not exist for many people. Without a website, their businesses are controlled by social media. Rankings in search engines may suffer. Businesses without websites miss new customers every day.

With a website, business people influence how they are seen online. They improve their chances with search engine rankings, meaning more people will see their site, possibly visit it, and maybe walk through the door and become a customer.

If you have a business website already, this section may not be for you. You may want to skip right blogging.

Custom websites start with thorough advance planning to achieve an end product that is more likely to perform, leads to a website that stands out in a crowded field, teaches other things needed after launch - like social media or internet marketing - and continues with updates afterward by the client or the company, so the website is never out of date.

As always, you will need to strike a balance among having the best possible website, putting out a website that you can maintain and staying within your budget.

Being able to maintain your website is important. For instance, frequent blogging builds traffic to a website, which in turn may bring people to your brick-and-mortar store. Yet if the blog is not used often - for whatever reason - then the website may look stale to new visitors. This may possibly keep them from becoming your new customers.