Landing Pages

Landing pages are special pages on your business website that people are sent to from your social media, internet marketing or other online activity.

For instance, if your restaurant just changed your menu, adding a new line of entrees, you may post about that in your social media (being careful not to overdo it, turning your social media presence into a nonstop commercial). People interested in your new entrees may click a link to website. But what page do you link to? Take them to a page devoted to your new entrees, which is created for that specific purpose.

Add a landing page added to your website. You won’t use it right away, but when you start posting to your social media, you'll have a special page people can visit to increase their interest in having dinner at your restaurant.

You’ve finished the short course on business websites. Congratulations! Advance to the next section, which is about blogging.