Chapter 6

Internet Marketing

Internet marketing consists of services that, like traditional advertising, generally require the expenditure of cash to move your business forward: search engine text ads (mainly Google AdWords and Bing Ads), social media ads, email marketing, display ads and newsletters.

The more people who know about your store, the better. A local store that uses Internet marketing is helping to build awareness among more people. The more people who know about the business, the greater the customer base. And the greater the customer base, the larger the number of people who shop at your store.

Like SEO Services, a business owner or manager may handle internet marketing in-house – doing it yourself or having an employee handle it. These articles are aimed at helping you place and monitor your own expenditures.