Reviews are an important part of your Online to Offline marketing tactics - even Google wrote about getting reviews. Reviews help for several reasons.
- Good reviews help people make a decision to become your new customer.
- A lot of rave reviews will offset the few bad ones you will receive. Yes, inevitably one or two people will have a bad experience with your business, be unable to accept everything you're willing to do to make it right, and write about it online. It happenens. When prospective customers look at reviews, it will help when they see many good reviews and few bad ones.
- Many reviews can help with search engine rankings.