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LinkedIn is an important social media network for many businesses. This is not because of the size of the network – Facebook, Twitter and Instagram all reach more people – but because LinkedIn reaches professionals who earn more, making them high value targets for your business marketing.

The social media service provides professional networking, job opportunities and a digital resume – and of which are important to people who are looking possibly to change their jobs. Users may improve their Connections, read or write articles through Pulse, or message other people who use the network. Users may also build out a personal profile.

To set up a company page, you will need the name of your company and an email address that includes the company domain. Fill out your company page as much as possible.

LinkedIn’s algorithm puts recent updates near the top of the feed. Just updating status helps keep a business top-of-mind. By being visible, more people may engage with your business. The update includes an image, which draws interest, and it can be tweeted.

Writing posts may be the best way to increase your reach, taking that important step towards actual new customers. Posts work like a blog. They appear based on topic, which makes the relevancy of your posts to your business and industry crucial. Remembering that LinkedIn reaches professionals, it is important to present a serious tone, use technical language as appropriate and be considerate of audience, like at a business lunch.

As with any blogging strategy, more posts are better. Yet running a business can leave you little time to write and edit posts. Instead of writing every an article every day, write one per week. Think about those articles in between selling to customers or meeting clients, straightening the shelves or doing research, and every other thing you must do for your business. Then, when you have a few minutes to write, you already have an idea what to write, which makes it easier.

Pushing your business too much, spamming or generally hard selling is frowned upon and can slow the growth of your business network and sales opportunities on LinkedIn. Instead, educate and inform, so that when people are ready to buy, they think of your business first.

LinkedIn is your business’ opportunity to show your expertise as a step towards bringing new, upscale customers into your brick-and-mortar location, so take advantage of it.