Pinterest helps people discover things visually by looking at other people’s pinboards. Pinboards, which are also called boards, are collections of pins that usually share a common theme. Pins are just images that users upload, save, sort and manage. Those images are usually photos but also can be graphics, including inforgraphics. Because pinboards are shared, Pinterest is grouped with social media.
As pinboards generally have a theme, people can search for boards by theme. When they find boards they like, they follow them. The main Pinterest page a user sees when they look at Pinterest is a collection of Pins from users, boards and topics that they followed, as well as Promoted Pins and Pins picked by Pinterest
People who visit Pinterest use it like a catalog. They’re ready to buy. Studies show that Pinterest is more effective at driving sales than other social media. That’s why using Pinterest may be good for your business. Just about anything can be found or promoted on Pinterest.
With more than 300 million monthly active users, 70 million of whom live in the U.S., Pinterest does not have the same market share as the largest social media services. However, 4 out of 5 Pinterest users are women. When the math is done, it is obvious that a business with a female customer base can benefit from using Pinterest.
Very few people visit a website, watch TV or listen to the radio to pay attention to the commercials. But if done right, people do respond to ads. Your pinboard is the same. Don’t pin only information about your business – your board may feel too much like a commercial.
Pinterest users are searching for projects to complete, recipes to cook, crafts to make and so forth. Work those kinds of ideas into your non-commercial posts, and pin a lot more non-commercial ones than ones about your business.
Later, your business can reach more people on Pinterest using Promoted Pins or Pinterest search advertising.