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Pinterest helps people discover things visually by looking at other people’s pinboards. Pinboards, which are also called boards, are collections of pins that usually share a common theme. Pins are just images that users upload, save, sort and manage. Those images are usually photos but also can be graphics, including inforgraphics. Because pinboards are shared, Pinterest is grouped with social media.

As pinboards generally have a theme, people can search for boards by theme. When they find boards they like, they follow them. The main Pinterest page a user sees when they look at Pinterest is a collection of Pins from users, boards and topics that they followed, as well as Promoted Pins and Pins picked by Pinterest

People who visit Pinterest use it like a catalog. They’re ready to buy. Studies show that Pinterest is more effective at driving sales than other social media. That’s why using Pinterest may be good for your business. Just about anything can be found or promoted on Pinterest.

With more than 300 million monthly active users, 70 million of whom live in the U.S., Pinterest does not have the same market share as the largest social media services. However, 4 out of 5 Pinterest users are women. When the math is done, it is obvious that a business with a female customer base can benefit from using Pinterest.

Very few people visit a website, watch TV or listen to the radio to pay attention to the commercials. But if done right, people do respond to ads. Your pinboard is the same. Don’t pin only information about your business – your board may feel too much like a commercial.

Pinterest users are searching for projects to complete, recipes to cook, crafts to make and so forth. Work those kinds of ideas into your non-commercial posts, and pin a lot more non-commercial ones than ones about your business.


  1. Before setting up your Pinterest business account, create pins in advance so you have them ready to go. At the same time, develop a list of websites you might want to pin from. Starting with a backlog will help you keep posting even when time is short or ideas aren’t coming to mind.
  2. Set up your Pinterest business account, selecting a name that reflects your business. Fill out the About page. Pinterest is all about images, so upload an excellent profile pic. Verify your website – you’ll need your webmaster’s help with that.
  3. Use the Create board button to add a pinboard with a theme. Fill out the form as completely as possible, as it may help people find your board.
  4. Add pins to your board from your computer, your business website or other websites, and use repins where they make sense. Images that you add to your Instagram have to be visually appealing.
  5. Add Pinterest to your website with the Pinterest Save Button, a menu link to your Pinterest and mentions in your business blog.

Later, your business can reach more people on Pinterest using Promoted Pins or Pinterest search advertising.